Fujifilm
Because sometimes blurry pictures of cows are the realest photos from a road trip.
script:
Let’s be real.
You might seem perfectly posed, flawlessly filtered and startlingly symmetrical scrolling through your favorites folder. But is that the real you?
The real you is someone who keeps trying to take photos of the clouds outside your car window, even though there’s always going to be a glare. It's the you that swears this picture of your cat will be the cutest one yet. It’s the you whose left eye keeps doing that weird thing when the flash goes off.
The real you is revealed in the scroll and click of a disposable camera, passed around the party without the protection of a four-digit passcode.
Because when you free yourself from self-editing, self-consciousness and cell-phone-screen clicks, that’s when the real you develops.
Fujifilm QuickSnap Flash 400
Too real.
You might seem perfectly posed, flawlessly filtered and startlingly symmetrical scrolling through your favorites folder. But is that the real you?
The real you is someone who keeps trying to take photos of the clouds outside your car window, even though there’s always going to be a glare. It's the you that swears this picture of your cat will be the cutest one yet. It’s the you whose left eye keeps doing that weird thing when the flash goes off.
The real you is revealed in the scroll and click of a disposable camera, passed around the party without the protection of a four-digit passcode.
Because when you free yourself from self-editing, self-consciousness and cell-phone-screen clicks, that’s when the real you develops.
Fujifilm QuickSnap Flash 400
Too real.
radio ad
script:
“Let’s take another!” “Move over, the light’s better over there.”“Ugh that one was weird, okay, let’s just take one more.”
Let’s be real.
Your friends don’t want to pose for 100 photos together. And anyways, those aren’t your real friends.
Your real friends are trying to push you in a shopping cart down a really big hill.
Now they’re trying to ruin every picture you take.
And that’s them just sitting on the couch in someone’s old apartment.
So capture a moment. Instead of holding everyone captive.
QuickSnap Flash 400
Too real.
script:
Camera app. Photos. Post? No. Back to photos. Crop. Zoom in. Edit. Erase red eye. Whiten teeth. Filter. Tag. Caption. Now post. Finally.
Let’s be real. That’s not the real you.
This is the real you, dressed up in a banana costume on Halloween.
This is the real you, sunburned with sand in your hair.
This is the real you, surprised when the flash goes off.
So don’t be perfect. Just be in the photo.
QuickSnap Flash 400
Too real.
Let’s be real. That’s not the real you.
This is the real you, dressed up in a banana costume on Halloween.
This is the real you, sunburned with sand in your hair.
This is the real you, surprised when the flash goes off.
So don’t be perfect. Just be in the photo.
QuickSnap Flash 400
Too real.
Student Work
Art Director: Chen Li
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