ChewyChewy knows pets so well that something’s gotta be going on there. 
Like an internet conspiracy theory/alternate reality game.



Phase 1: Mysterious Clues

On boxes, on TikToks and in the comments.









Phase 2: The Reveal

Chewy has found the legandary Rosetta Bone, so they can speak pets’ language. Literally.




Phase 3: The Investigation

Philomenia Cunk, Britian’s top investigative journalist and comedian, is on the case. 


In a YouTube mockumentary, of course.




Art Directors: Clarke Weddington, Kaitlyn Gough, Sarah Flynn
Copywriters: Thomas Halsey, me
Strategist: Hailey Fitzgerald