ChewyChewy knows pets so well that something’s gotta be going on there.
Like an internet conspiracy theory/alternate reality game.
Phase 1: Mysterious Clues
On boxes, on TikToks and in the comments.
Like an internet conspiracy theory/alternate reality game.
Phase 1: Mysterious Clues
On boxes, on TikToks and in the comments.
Phase 2: The Reveal
Chewy has found the legandary Rosetta Bone, so they can speak pets’ language. Literally.Phase 3: The Investigation
Philomenia Cunk, Britian’s top investigative journalist and comedian, is on the case. In a YouTube mockumentary, of course.
Art Directors: Clarke Weddington, Kaitlyn Gough, Sarah Flynn
Copywriters: Thomas Halsey, me
Strategist: Hailey Fitzgerald